Where To Start When Broadcasting a Global Sporting Event

 In AV, Entertainment

It’s not long until football fans across the globe will be immersed in Word Cup mania, which this year Russia stages for the first time. Millions of us will be tuning in and paying close attention as countries play off against one another with the ambition of lifting the 2018 trophy. It’ easy to get caught up in the action – unsurprisingly so. But, in this week’s blog, we want to shine a spotlight on the professionals that make these spectacular gatherings possible using the experience we have from creating broadcast flight case solutions. So, what exactly does it take to successfully broadcast to the world at large?

With a predicted 3.5 billion viewers worldwide, it’s essential that every game is captured in stunning detail. And with the advent of 4K and even 8K, meeting viewer expectations and today’s broadcasting standards is a greater challenge than ever. In the UK both the BBC and ITV will offer separate World Cup coverage as they have done over 14 tournaments. However, this year the two major broadcasters will share resources to enhance previous coverage which will require team collaboration to achieve real-time encoding of UHD for the best possible live viewing experience.

This means that the broadcasting pros working behind the scenes will need to account for and manage servers of massive capacities. They’ll be equipped with 4K capabilities and pump out coverage to huge numbers of people streaming on mobile devices or viewing via catch-up services. The massive adoption of digital since the last Cup in 2014 makes this event more diverse – and therefore more challenging – for pros than they have previously encountered.

Before the broadcast and post-production though, we have the obvious filming of actual gameplay. The games will be captured by at least 39 HD cameras supported by new technologies such as panoramic sound recording, aerial drone cameras and slow motion UHDs for precise, lossless playback for post-match analysis. These live skills will be teamed with on-site production and post-production techniques that guarantee audiences a viewing experience worthy of World Cup status, as well as specialist graphic designers and editors who provide near-instantaneous visuals and discussion.

Communication is therefore absolutely paramount. Clear – and rapid – lines of contact between videographers, post-production and on-screen talent demands dedicated satellite links, digital communication platforms and wearable hardware that prevents inter-departmental failures responsible for service lapses.

The 2018 World Cup is set to be one of the largest examples in recent years of broadcasting and production coming together on one single scale to create stunning results. Flightcase Warehouse has first-hand experience of supporting these large broadcasted events with their equipment protection, having supplied names such as the Rugby World Cup, Grand National and F1 races. If you work in the sector and have a requirement for heavy duty protection you can rely in demanding conditions, we’d love to hear from you. Please call + 44 (0) 1827 60009, email sales@flightcasewarehouse.co.uk or visit www.flightcasewarehouse.co.uk

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